"We're entering a new phase of e-commerce, one that can tackle even the most entrenched brick-and-mortar strongholds."įounded in 2010, Saatva is the only online mattress brand that designs, manufactures and delivers ultra-premium innerspring mattresses directly to consumers for a third of the price of in-store brands. "Saatva's world-class distribution network has enabled us to introduce new product lines that we believe are truly best in class," Joshi said. Loom & Leaf provides in home installation to all locations within the continental U.S., and is available online at. With medical-grade cooling gel to avoid overheating, the mattresses provide maximum comfort for all sleep environments. Available in one height and two comfort levels, "Relaxed Firm" and "Firm," all Loom & Leaf mattresses are sourced and made exclusively in America from plant-based foam and organic cotton to prevent off-gassing. Loom & Leaf joins Saatva's innerspring line as the smartest luxury option on the market. At $1,299 without showroom markups, a queen mattress retails for less than half the price of comparative high-end models such as Tempur-Pedic. Through Saatva's national network of more than 60 factories and distribution centers, Loom & Leaf will offer in-home delivery and installation with a 75-day trial. Unlike foam mattresses currently available online, Loom & Leaf's ultra-premium beds are made with five state-of-the-art layers that are too structurally sophisticated to be rolled and shipped in boxes. "Saatva built a complex infrastructure to make it easier for consumers to buy quality innerspring beds at a lower cost online, and we wanted to offer all types of sleepers the highest quality sleep experience at the lowest possible price." Between the massive retail markups and obscure price comparisons, mattress shopping is an unnecessarily confusing and expensive experience," said Loom & Leaf and Saatva co-founder Ricky Joshi. Forbes recently named it one of America's Most Promising Companies. Founded in 2010, Saatva has seen 300 percent year-over-year growth and $29 million in revenue in 2014.
With today's news, Saatva becomes the only e-commerce sleep brand with a presence in both the memory foam and innerspring markets.Įxpansion to the memory foam space (currently 25 percent of the mattress market) was the natural next step for Saatva, already the largest online mattress company and one of the fastest growing e-commerce sites in the world. Loom & Leaf's line of eco-friendly luxury foam beds are available for a fraction of the cost of in-store brands like Tempur-Pedic. WESTPORT, CT-(Marketwired - Mar 12, 2015) - Saatva, the best-selling online-only innerspring mattress brand, today launches Loom & Leaf, a new standard in memory foam mattresses delivered directly to shoppers nationwide.
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